Digital art – from the first computer animation to complete creative freedom. We will tell you the main thing about the digital art of our time.
Today, the possibilities for creativity and self-expression are truly endless. New technologies allow you to create anything from anything, so digital art is becoming the most promising and actively developing direction in art.
Digital art (also called multimedia or new media art) brings together many forms. These are digital painting and illustration, photography and sculpture, 3D graphics, game art, interactive installations and much more. Countless digital creations have in common that they are all created using a computer, smartphone and other gadgets.
The first digital artwork began to appear as early as the 1960s. John Whitney, for example, experimented with primitive analog PCs that he built himself. He is especially famous for his animated screen saver to the Hitchcock film Vertigo. Charles Suri was also among the pioneers of the direction. He managed to generate an image of a hummingbird on a computer and “send” the bird in flight.
The term digital art itself began to be used in the early 80s with the advent of the AARON computer program. It was first used by the artist Harold Cohen. He placed a large canvas on the floor and, with the help of a robot, applied an image to it, which can now be seen in the Tate Gallery in London.
Digital art is transforming along with the development of new technologies. Every day, contemporary artists have more and more tools for creating works and platforms for placing them. The Internet and social networks give complete freedom to a wide variety of artists – this is a real revolution in the art space.
Now the main platform for acquaintance with any kind of art is Instagram. Talented authors create their blogs and gain millions of subscribers by setting popular thematic directions in digital art. American artist Mike Winkelman drew the audience with his grotesque hyperreal works on acute social themes, as well as images from video games and science fiction films.
Many contemporary artists strive to go offline, because an important feature of digital art is interactivity, when the viewer becomes a participant, and sometimes even the creator of a work of art. For example, the famous Shanghai artist Lu Yang creates installations in which she combines video games, 3D animation and other techniques.
There are really a lot of digital artists, each with their own unique style and techniques. But there is also a downside to the rapid surge of digital creativity – digital art is almost impossible to describe and systematize. Every day tens of thousands of new works are created, exhibited and published in the world. It is impossible to predict which of the artists will remain in history, and which will dissolve on the Web, having received their moments of glory.
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